International Council on Active Aging
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2010 Marketing opportunities
The active-aging opportunity
On January 1, 2011, the leading-edge Baby Boomers—78 million strong—will turn age 65. Eighty-eight percent of theseconsumers will have at least one chronic health condition, and 66% of them will be seeking alternatives to the traditional medical model when addressing these issues.
With more than $2 trillion in buying power, these seasoned customers seek products and services that enable them to maintain or improve their quality of life. Providers of senior living communities, fitness centers, medical wellness centers and seniors centers offer a solution in wellness, the centerpiece of the active-aging model.
The demand for wellness products and services is expected to increase from $500 billion to well over $1 trillion by 2010, according to Paul Zane Pilzer, world-renowned economist and author of The Wellness Revolution. This rapidly growing segment includes products and services created to help older adults age well. Research firm BCC projects that consumers will have spent $72 billion in this area alone in 2009.
Whether you are a supplier, architect, developer, builder, operator or consultant, providing age-friendly wellness products and services offers you untold opportunities. The key is to ensure the market is aware of your products and services. To help you achieve maximum success within this area, the International Council on Active Aging® (ICAA) provides you with the market intelligence to build your identity and marketing strategy, as well as the opportunities to create an integrated marketing approach. ICAA is your partner in building a corporate identity that will drive your sales and profits to new heights.
Let ICAA help you tell your story, your way. Call toll-free 866-335-9777 or 604-734-4466 to learn more.
