September 27–October 3, 2015
Initiated by the International Council on Active Aging® (ICAA), Active Aging Week takes place each year during the last week of September. In 2015, this observance will be held September 27–October 3. The campaign’s objective is to give as many older adults as possible the means to experience wellness activities and exercise in a safe, supportive environment.
Active Aging Week challenges people’s diminished expectations of aging by showing that, regardless of age or health conditions, adults over 50 can live as fully as possible in all areas of life—physical, social, spiritual, emotional, intellectual, vocational and environmental. The weeklong health-promotion event celebrates older adults as fully participating members of society. It also promotes the benefits of healthier, more active lifestyles across the life span.
Local hosts spread the positive messages of Active Aging Week, energizing their communities with experiences that fit their populations and foster well-being and growth. In settings across the active-aging spectrum, professionals, organizations and older adults “rev up” their creativity to plan and present offerings. Because the observance is a national campaign, there are plenty of resources available to help.
For hosts, a featured theme offers a focus for the campaign’s marketing and programming. In 2015, Active Aging Week picks up from last year’s theme—the distinctive and tremendously popular “Let the adventure begin”—to exhort participants to “Live your adventure.”
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