September 21-27, 2014
This year's health promotion event encourages participants and professionals to explore life's possibilities
Led by the International Council on Active Aging® (ICAA), Active Aging Week is an annual health promotion event held each year during the last week of September. The weeklong observance celebrates adults ages 50 and older as fully participating members of society and promotes the benefits of leading an active, healthier lifestyle. It also highlights the ability of older adults to live well, regardless of age or health conditions.
In 2014, Active Aging Week takes place September 21-27. ICAA encourages those interested in hosting the event to register as an official host site .
Local host organizations throughout North America offer activities and events that are free to low cost, educational, and presented in a safe, fun and friendly atmosphere. Events are held in parks, malls, YMCAs and JCCs, health clubs, seniors centers, apartments, senior living communities, and various other sites. Some mainstay activities include group walks, health fairs, dances, fitness classes, concerts and field trips, with myriad variations and fresh programming options added each year. Veteran hosts challenge themselves to attract first-time participants and inspire returning ones with their offerings.
Flexibility makes the annual observance unique. Active Aging Week hosts decide how they will participate by choosing how many events to offer and what type of activities to provide, from a single group walk, to a multifaceted schedule each day.
Each year ICAA names a theme to help hosts focus their programming and marketing. In 2014, Active Aging Week will promote an adventurous spirit with the theme "Let the adventure begin."
Posters now available for downloading (Click here to visit campaign resource center)
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