Metrics for the active-aging industry

The ICAA/Promatura Wellness Benchmarks answer key business questions:

• How many residents participate in and value the program?
  
• How are the program assets utilized?
  
• Is there progress in terms of participation and outcomes?
  
• Does wellness affect average length of stay?
  
• Do participating residents stay more independent, longer?
  
• Is there a potential for revenue contribution?

Use the ICAA/ProMatura Wellness Benchmarks to:

• Assess the business impact of the wellness function
  
• Set goals for the community
  
• Set goals for the wellness program
  
• Measure progress toward goals
  
• Identify areas for quality improvement
  
• Track progress over time
  
• Compare the program with competition
  
• Identify best practice

The numbers collected and tracked through the consistent methodology of the benchmarks:

• Indicate adherence of the program to the community’s mission and values
  
• Become a dashboard of key performance indicators
  
• Demonstrate the value of the program to senior management, the board of directors, financiers, colleagues and residents
  
• Provide solid information for community outreach and marketing
  
• Anchor business plans for financing; support grant applications
  
• Generate performance objectives and monitor results
  
• Establish the basis for cross-department initiatives
  
• Guide decisions on funding and purchasing
  
• Separate residents’ perceptions of the program from other influencers of satisfaction
  
• Compare the organization to its peer group and competitors
  
• Show return on investment