International Council on Active Aging

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Conference fees include educational seminars, ICAA Networking Reception, keynote session, conference CD, and entry to
exhibit hall.

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International Council on Active Aging Conference 2010
December 2-4, 2010
San Diego Convention Center
San Diego, CA

Create the future of active aging with those who share your vision

People grow organizations, organizations grow people. Together, we grow the industry. Come fuel the circle of growth. Join the community that shares your vision.

Living life as fully as possible within the dimensions of wellness: that’s what active aging is about. Wellness is a model for achieving healthy balance in all areas of life. It encourages people to be active and engaged—to be all they can be. And a culture of wellness fosters this growth with environments and programs that support people as they strive to do more and be more every day.

A wellness culture also ensures that wellness flourishes throughout an organization. Every person in every department has a role to play in nurturing wellness—from the program director and the sales manager, to the executive director and the receptionist. All embrace, and promote, the principles of wellness.

True to those wellness principles, active aging also seeks to grow.

Professionals want to further their knowledge and skills, and contribute more to their clients and companies. Organizations want to develop staff and advance programs, as well as build their business. And the industry wants to mature and evolve, to build capacity for active aging. The question for everyone is, How?

  • How do we deepen our knowledge and contribute more to our clients?
  • How do we build our wellness culture?
  • How do we develop our staff today, so they can help lead our company tomorrow?
  • How do we build our business and position our company for the future?
  • How do we advance active aging?

The International Council on Active Aging® (ICAA) is here to help you find answers.

The circle of growth

ICAA leads, connects and defines the active-aging industry, supporting those dedicated to a vital vision of aging with education, information, resources and tools. The ICAA Conference is one way that ICAA links this community. Every year, active-aging colleagues come together at this event to meet face-to-face, share ideas and solutions, and learn from some of the finest presenters in the field.

Because wellness encompasses all aspects of an organization, educational seminars at the ICAA Conference are geared to the many dimensions, roles and needs in active aging. This wide-ranging program means that you and your staff can:

  • educate yourselves on topics related to specific job tasks
  • deepen your understanding of wellness and how to help this culture thrive
  • build knowledge in areas such as program management, marketing and leadership

Through ICAA’s partnership with Athletic Business (AB), one of the recreation and fitness industry’s largest conference providers, you and your staff also have full access to the AB Conference & Expo. You can gain cutting-edge information and update your knowledge of age-friendly products and services at this premier industry event.

The value & the impact

The educational program at the ICAA Conference is designed to meet the needs in the active-aging industry. What is the value of these opportunities to learn and grow? A survey of professionals who attended the 2009 event shows that 98% would recommend the ICAA Conference to a colleague or friend. For organizations, the value rests in what attendees bring home—and what they do with what they learned.

You and your staff can tailor your learning experiences to make the most of that impact. Regardless of your discipline or role, the ICAA Conference offers you opportunities to expand your knowledge, enhance your skills and discover new ideas to implement in your organization. What you do with what you learn can stimulate growth for everyone—your clients, colleagues and company.

Likewise, as active-aging professionals and organizations, when we grow, the industry grows. Come to the Eighth Annual ICAA Conference and fuel that circle of growth. Create the future of active aging with those who share your vision.

What do you plan to do with the things you learned at the ICAA Conference?
Check all that apply.

Inspire the older adults I work with

69%

Change or update an existing program or activity

68%

Launch a new program

56%

Increase the number of older adults in our program(s)

49%

Recommend or purchase a product/service from the trade show

36%

Encourage culture change at my organization

31%

Improve business performance

30%

Share with the marketing staff

29%

Propose a new structure or initiative at my organization

28%

Work more effectively with coworkers in other departments

26%

Design or build or expand a wellness/fitness center

21%

Based on a survey of ICAA Conference 2009 attendees

In addition to ICAA educational sessions, delegates have full access to seminars at the Athletic Business Conference & Expo and the Medical Fitness Association Conference.

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