Product line or service:
Founded in 1984, ProMatura Group has been conducting applied research for businesses for more than 30 years. We specialize in consumer research among 55+ consumers relative to the preferred benefits, usability and usefulness of more than 3,000 products and services.
ProMatura has completed market research, market and financial feasibility studies, industrywide research and, most importantly, large-scale, in-depth statistically valid consumer research studies relative to every form of age-qualified and all-age housing.
Ongoing marketing & educational support:
Dr. Margaret Wylde served on the University of Maryland's faculty for age-qualified housing. In 2007, she received the National Association of Home Builders (NAHB) Icon of the Industry award for "substantial and lasting impact on the seniors housing industry."
ProMatura offers a wide variety of both on-site and online in-service training tailored to specific needs and budgets.
What inspired your company to produce these products or services?
Our passion is to help our customers make living better for their customers. We accomplish this by providing actionable and "down to earth/usable" research.
What inspired your founder(s) to form your company?
Dr. Margaret Wylde has always had a passion for improving the age-qualified housing industry. In 1984, she left full-time academia to pursue this passion and, in the process, became an industry leader.
What sets your company apart from others in the industry?
ProMatura has significant breadth and depth of knowledge of the age-qualified housing industry that encompasses age-qualified, service-enriched housing such as independent living, assisted living, memory care, continuing care retirement communities and nursing care.