Product line or service:
A wellness program available to Medicare-eligible individuals with select health plans, supplement carriers, and group retiree plans, SilverSneakers is offered through more than 13,000 fitness locations and remote FLEX sites across the United States.
SilverSneakers offers an innovative blend of physical activity, healthy lifestyle and social programming that allows active adults of all abilities and fitness levels to take greater control of their health. Instructors meet strict certification guidelines.
Ongoing marketing & educational support:
An in-house marketing team of marketing specialists and creative services provides strategic marketing campaigns for health plan partners. Swipe card system enables monthly utilization reporting. Technical and customer service support. Strict quality assurance standards for partners.
Convenient training for participating locations and FLEX site staff. SilverSneakers' instructor training and certification programs plus choreography exchanges for instructors.
What inspired your company to produce these products or services?
The older-adult population, at the highest risk of sedentary-based illnesses, receives great benefits from physical activity. SilverSneakers delivers quality group-fitness solutions for older adults in fitness centers and FLEX sites.
What inspired your founder(s) to form your company?
Our founder was inspired by her father, who, after a heart attack, regained his strength and independence through regular exercise. She became dedicated to spreading the benefits of physical activity to older adults.
What sets your company apart from others in the industry?
SilverSneakers is proven to reduce participants' healthcare costs and improve well-being. Results-oriented physical activity, healthy lifestyle promotion and social programming are offered to members of participating health plans at no additional cost.