Product line or service:
HUR builds strong bodies and even stronger senior living and rehabilitation centers by offering a complete line of pneumatic, strength-training and -testing equipment and solutions for older adults.
HUR is an international leader in strength-building for older adults that offers: air-resistance technology; SmartTouch automation, tracking and outcomes reporting; and cost-effective testing, training and outcomes.
Ongoing marketing & educational support:
Our POWERED by HUR marketing and educational support helps HUR clients communicate the point of differentiation and ideal benefits that HUR strength-training solutions provide to their current and prospective customers.
HUR offers education on each piece of strength-training and -testing equipment as well as on HUR SmartTouch automation, tracking and reporting technology. Also, HUR offers research on effective strength-training techniques for older adults.
What inspired your company to produce these products or services?
Scientific evidence concludes that physical activity, including strength training, offers one of the greatest opportunities to extend years of active and independent life, reduce disability and improve quality of life for older adults. That’s inspirational!
What inspired your founder(s) to form your company?
HUR is inspired by the opportunity to lead a strength-building revolution that empowers older adults to gain the muscle, power and stamina they need and equips centers POWERED by HUR with a business advantage.
What sets your company apart from others in the industry?
Powered by HUR evidence-based Scandinavian design and air-resistance technology, providers are equipped with premier strength-training solutions for older adults, to enhance results, customer satisfaction and the marketing muscle their centers, and their clients, need to thrive.