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The business case for wellness

A white paper from International Council on Active Aging® on the business case for wellness programs in retirement communities and seniors housing

The Business Case for Wellnessa. The market environment

b. Advantages of the wellness program

c. Wellness ROI:

Meets the organization’s mission.
Influences occupancy rates.
Reduces turnover.
Elevates competitive positioning.
Increases revenues.
Contributes to resident satisfaction and engagement.
Manages costs of healthcare.
Keeps residents independent, longer.
Reduces the need for direct-care workers.
Performs double duty for employee wellness.
Powers marketing efforts.

d. Wellness makes business sense

e. Profiles:

Seabury profile: Reinvigorating a community through wellness
CRSA profile: Wellness for function and quality of life
On Top of the World Communities profile: Lifestyle sells the communite

f. Wellness...

to reduce healthcare costs
for functional independence
for mental health and cognitive independence
to reduce falls


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7. International Council on Active Aging. (2008). ICAA Wellness Buying Trends Survey.
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9. Brod, K. Occupancy Rates: Ongoing Indicator of Health. Ziegler Capital Markets. Z-News, April 19, 2009.
10. Melick, J. R., & Madala, J. (1988). Rating Guidelines for Nonprofit Continuing Care Retirement Communities. Fitch IBCA.
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