There are 9,200 individuals and organizations forming the ICAA network. Together they connect you to retirement communities, active adult communities, assisted living communities, seniors centers, medical wellness centers, and many other wellness-related institutions. The dedicated professionals behind these facilities are mainly industry veterans – wellness and management professionals at the top of their field. They are also the savvy shoppers who choose what products and services their organizations need. Make sure your company is on their list.
Average age 47
6 years in their current position
15 years in professional health and wellness
55% upper management or owners
27% middle management or program directors
17.5% researchers, personal trainers and health promotion professionals
55% not-for-profit organizations
90% wanting to try a product or service before purchasing it
88% preferring to deal with a sales representative who is knowledgeable about the needs of their organization and of older adults in general.
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