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2011 press releases

ICAA's Active Aging Week is coming to a location near you

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Between September 25 and October 1, many communities will welcome older adults to fun and educational activities.

Vancouver--Among the advantages to growing older is the ability to pursue favorite pastimes, or cross some items off the bucket list. As the years move along, people tend to look for activities that add meaning to their lives—and to the world at large. They also become more serious about maintaining mental and physical health.

Meaningful activity and healthy living merge during ICAA's Active Aging Week, September 25-October 1, 2011, the annual health promotion observance of International Council on Active Aging®. Celebrated throughout the United States and Canada, the message of ICAAs Active Aging Week is universal: people can live as fully as possible throughout the life span.

Seniors centers and health clubs, retirement communities and aging services—all are hosting events that are customized to your area and your population. Taking to heart this year’s theme, “Expand Your Experience,” local hosts have gone all out to provide diverse, fun and educational activities.

What can older adults (and their families and friends) expect? Visit the official ICAA's Active Aging Week site at http://www.facebook.com/ActiveAgingWeek and you’ll find a walk along the river in Georgia and another in downtown Las Vegas; passports to numerous activities, from health fairs to fitness classes, in Iowa and South Dakota; the famous Walk with Aegis Therapies (last year in 600 locations); a Latin Dance Party in Utah; art shows and dinners...these are only a few of the many activities adding meaning and fun to the lives of older adults.

To find an Active Aging Week in your area, look for press announcements, media advisories, posters and fliers advertising the program. You’ll find these on community websites, local newspapers, in libraries, seniors centers and neighborhood meetings. Try something new—expand your experience.

In 2011, the sponsors of ICAA's Active Aging Week are Aegis Therapies, Matrix Fitness, New Balance Athletic Shoe and 24 Hour Fitness.

About ICAA's Active Aging Week
ICAA's Active Aging Week is an annual event held the last full week of September (prior to October 1, International Day of Older Persons). The week was initiated by the International Council of Active Aging to give as many older adults as possible the means to experience activities and exercise in a safe, friendly and fun atmosphere. During the week, host organizations provide a variety of free activities, such as classes, educational seminars, access to fitness facilities, health fairs and community walks.

About the International Council on Active Aging (ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health, and Healthy Living and Sport.

For interviews please contact:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

Contact: Marilynn Larkin
Communications Director, ICAA
212-315-3301
mlarkin@icaa.cc

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