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2014 press releases

Moving beyond the status quo, 2014 ICAA Conference to feature rapid-fire discussion of aging trends and solutions from industry thought leaders

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[Vancouver, BC] – If there’s one thing most politicians and business leaders can agree on these days, it’s the urgent need to deal with a rapidly aging population. With the 50+ demographic swelling exponentially in size, and with current models falling short of responding to the shift, new ways must be found to not only address the issues created by their rising numbers, but also to make the most of the opportunities arising from the ongoing quest to improve the quality of life for older adults. The old ways won’t be enough.

That message of change will be resonating loud and clear at this year’s 2014 ICAA (International Council on Active Aging) Conference. Held from Nov. 13 to 15 at the Orange County Convention Center in Orlando, Florida, the event will feature 50 new presenters, social gatherings, ICAA Awards ceremonies and a trade show component – all under the banner Moving Beyond The Status Quo.

In the conference’s opening day General Session on the Thursday evening, ICAA will be setting an example of Moving Beyond The Status Quo by hosting a series of presentations on what the future can and must bring to aging populations. Entitled Think 2.0, the session will feature seven recognized industry visionaries summarizing their predictions and strategies for a trending change, shift or development in one of the seven dimensions of wellness: emotional, vocational, physical, spiritual, intellectual, social and environmental. With a short time limit of just seven minutes per speaker, the presentations promise to be rapid-fire and packed with useful information, and should stimulate lively follow-up discussion.

The intended result: new inspiration and tools for moving beyond the status quo in each of the seven dimensions.

The new General Session format is just one of many conference highlights – and ways in which ICAA is delivering its education. Prominent speakers during the three-day agenda will deal with everything from employee team-building, creating community and achieving personal growth to physical and mental fitness.

ICAA is also delighted to be presenting William Taylor as keynote speaker – founding editor of the publication Fast Company and best-selling author of Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry and Challenge Yourself.

Other unique events include Idea Exchange discussion forums and a one-day symposium focusing strictly on marketing to the 50-plus population.

ICAA Conference delegates will come from a wide variety of professions and organizations – from executive directors of senior living to architects, designers, administrators, board members, program managers, medical personnel (doctors, nurses, dieticians), personal trainers, social workers, educators and others.

To learn more about the 2014 ICAA Conference and its theme of Moving beyond the Status Quo, or to register as a delegate, visit: http://icaa.cc/conferenceandevents/overview.htm

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About the International Council on Active Aging (ICAA)

The International Council on Active Aging® is the professional association that leads, connects and defines the active-aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging--an approach to aging that helps older adults live as fully as possible within all dimensions of wellness (i.e., physical, social, environmental, vocational, intellectual, emotional and spiritual)--and provides its members with education, information, resources and tools.

As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada's Special Senate Committee on Aging, the European Commission, and the British Columbia ministries of Health, and Healthy Living and Sport.

For questions:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

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