Most Americans plan to prioritize their health and wellness during 2023, and the trend spans age groups, from 64% of Gen Z to 75% of Boomers, according to "Consumer Trends: 2023," a survey- and data-based report from The New Consumer. Wealthier consumers are also more likely to prioritize health, rising from 67% of those earning under $50K annually to 83% of those earning more than $150K. Consumers' top concerns are weight and mental health, though older adults generally feel better about their mental health than younger generations: 96% of the silent generation and 86% of Boomers said they feel "good" or "better" about their mental health versus 71% of Gen Z, 75% of millennials, and 69% of Gen X. Further, more than 1/3 of Gen Z and millennials - especially men - say they're very lonely versus just 9% of male boomers and members of the silent generation.

Those are just snippets from the 88-page report, which also covers such topics as intended lifestyle changes, purchasing of wellness-oriented menu items, and digital fitness trends.

To download the full report, click here