Seizing the wellness opportunity

Wellness is no longer optional; it is essential. Among ICAA’s 10,000+ members, wellness has emerged as a cornerstone for thriving senior living communities. In fact, 71% of ICAA members anticipate transforming their business models to prioritize wellness with care rather than care with wellness by 2030. This significant shift opens the door to remarkable opportunities for those offering products and services tailored to this dynamic market, which represents 95% of ICAA membership.

Organizations and individuals are stepping up to meet the increasing demand for comprehensive wellness programs and solutions. As outlined in the 2024 ICAA Wellness Programs and Places Report, this evolution is reshaping how communities operate and thrive.

This transformation isn’t just about attracting younger, healthier residents and guests—although it does. It’s about fostering occupancy, extending the length of stay, and driving the operational success of senior living communities.

The ripple effects are profound: wellness and fitness centers are being developed, community spaces and amenities are reimagined, and programming is expanding to meet diverse needs. Wellness has become central to strategic planning, enhancing quality of life and redefining what it means to age well.

For providers of products and services, this moment is unparalleled. By aligning with ICAA and its members, you have a unique opportunity to grow your brand, make meaningful connections, and elevate your bottom line—all while contributing to a movement that is reshaping lives for the better.

Are you ready to seize this opportunity?