Active Aging Week®

Imagine a world where every older adult feels valued, vibrant, and connected. Since 2003, ICAA’s Active Aging Week® has been making that vision a reality—celebrating the limitless potential of aging and empowering over 1 million people across 5,000 host sites, with more than 20,000 events in 14 countries. This movement has sparked over 1.7 billion media impressions, amplifying the message that aging is something to be embraced, not feared.

Active Aging Week is more than a series of events—it’s a powerful movement that touches hearts and transforms lives. From energizing fitness classes and wellness workshops to cultural celebrations and community service projects, participants discover new ways to stay active, engaged, and deeply connected to their communities.

By joining this movement, your brand becomes part of something bigger—a force that champions healthy living, breaks down ageism, and nurtures meaningful intergenerational connections. You’ll be standing with older adults who contribute so much to our society, recognizing their wisdom, strength, and resilience.

Because it’s not just about adding years to life—it’s about adding life to those years.

Support Active Aging Week. Be the spark that inspires change, strengthens your brand, and makes a lasting impact. Together, we can create a world where everyone ages with purpose and joy.

Join us.

Campaign sponsor fee: $30,000
Theme days sponsor fee: $40,000