Global marketing company WARC has released "The Future of Media," a report that provides an overview of the topics set to dominate the media landscape in 2023. Among others, the report looks at investments across the major social media platforms, at least some of which will reach potential active-aging customers and/or family members. A sample report, in online slide show format, is worth a quick look by marketing managers.

The report's insights are based on a global survey of 1,700+ marketing executives, as well as interviews with experts from various organizations. The report focuses on three key areas:

- Ad investment trends – Digital advertising investment has arrived at the threshold of a new era of slower growth, according to WARC. After years of rapidly increasing spend, marketers are planning with more caution.

- Consumption habits – Media effectiveness is becoming harder to achieve. The need for adaptable, innovative media planning has never been greater.

- Media industry reform – From its role in combating climate change, to the need to address a growing talent crisis, the media industry finds itself under increasing pressure to reform.

To read the sample report, click here