Paceline, a company that rewards people for working out through its app and cash-back credit card, announced on February 14 an initiative to support the American Heart Association. From now through the end of the year, the company will offer its app users the opportunity to donate their weekly reward - earned when hitting a "streak" of 150 elevated heart rate minutes - to the American Heart Association's Life Is Why™ fundraising campaign, up to $100,000.

Powered by movement, Paceline's rewards app connects with any compatible wearable device (Apple Watch, FitBit, Garmin) and allows users to earn gift cards and discounts to wellness brands after hitting their weekly streak.

Results from a recent survey, conducted by Paceline with OnePoll, revealed how different generations are defining preventive health as part of their overall health and wellness. Boomers were more likely than other age groups to connect preventive health with check-ups (82%), while millennials linked the term with health or life insurance (57%), and Gen Z defined it as taking care of one's mental or emotional health (68%), as well as fitness (67%) and nutrition (54%).

To learn more and download the free app, visit Paceline Fit, here

To learn more about the American Heart Association's Life Is Why campaign and other participating companies, visit www.heart.org