Marketers are being asked to do more with less, while managing more channels, partners and technology than ever. That's according to a new report from Forrester Consulting commissioned by marketing solutions company Quad.

Quad commissioned the report to survey marketers and find out how they’re coping. The result is “ The Complexity Conundrum: How Marketers Are Rethinking Integration To Unlock Their Brand’s Full Potential, ” a  report that reveals what marketers are thinking — and feeling — right now, and explores how the trend toward integrating partners is helping to streamline marketing , while improving the bottom line for brands.

Key findings include the following:

• Complexity within marketing teams is at an all-time high. Marketing teams today use more marketing tools and service providers than ever before. This creates a complex web of providers that hinders effectiveness, exhausts time and budget, creates misalignment, and impacts the customer experience.
• Business expectations of marketing teams are continuously increasing. Marketing teams today are required to meet more sales-related goals and targets than before.
• Marketing integration is happening, but too slowly. Three-fourths of respondents indicatedthat their organization has begun the journey towards marketing integration. However, 44% of them say their brands are still behind their peers, having integrated not more than 10% of their providers.

To download the full report, with access to related content, click here