The pandemic forced fitness professionals online to deliver their workouts and many are still operating “hybrid” programs – i.e., in person and online – to build their client base and meet the needs of customers of all ages.  Mariana Tek, a boutique fitness software company, recently released a free guide to fitness marketing. Although it’s targeted to boutique fitness companies, the advice and examples are relevant owners and managers of fitness facilities at all levels, throughout the community.

The guide covers the requisite fitness marketing audit; mastering your website and search engine optimization; social media strategies; relevant data analytics; advertising, promotion, and events; customer retention; and developing your game plan. The company has also developed and offers a free fitness social media calendar.

To access the fitness marketing guide, click here

To access the fitness social media calendar, click here