ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Industry News

[LIFE-SAVING] YouTube highlights reputable first aid, emergency care videos

YouTube Health recently announced that it has made it easier to find step-by-step explainer videos for basic first aid and emergency care made by authoritative health organizations. The platform's new first aid information shelves are pinned to the top of search results, featuring easy-to-follow videos with the goal of helping people quickly find credible and actionable first aid information without reading or listening to complex instructions.

The shelves appear prominently in search results for a variety of acute health topics, including:

CPR

Choking/Heimlich

Bleeding

Heart attack

Stroke

Seizure

Opioid overdose

 

YouTube Health partnered with Mass General Brigham and the Mexican Red Cross on content that appears in the shelves alongside videos from other leading health organizations. The series includes videos on how to perform CPR, how to stop bleeding, and how to help someone who is overdosing.

First aid information health shelves launched in the US in English and Spanish, with additional countries and languages to come.

To expand access to first aid information even further, YouTube Health worked with the AHA to publish a CPR course, available for free on YouTube, aimed at helping people without a medical background learn hands-only CPR or refresh their skills. The course provides viewers the opportunity to take the next step beyond watching a single video, with an in-depth, structured learning experience. A Spanish-language version of the course will be available on the AHA’s channel in February 2024 for American Heart Month.

“With this information available on YouTube in English and in Spanish, anyone can learn the two-steps of hands-only CPR. It is also a place to hear firsthand from survivors on the importance of people being able to respond in an emergency,” commented Comilla Sasson, MD, PhD, vice president of Health Science for the American Heart Association (AHA).

Learn more in the YouTube blog post and by searching on the related categories, click here

Do you have news to share?
The ICAA welcomes your news submissions. Please send your press releases to colinmilner@icaa.cc-the ICAA's email for submissions-and staff will consider your news for possible publication. Newsworthy topics include such things as center/community openings; initiative or campaign launches; announcements of awards, promotions or grants; and other topics of interest to active-aging professionals.

Share

icaa 100 members