The National Center to Reframe Aging — the leading organization for proven communication strategies and tools to effectively frame aging issues — is partnering with the University of Minnesota School of Public Health's Center for Healthy Aging and Innovation and the Minnesota Leadership Council on Aging to advance effective communication strategies from the National Center to Reframe Aging throughout the state.

“We applaud these leaders for taking the initiative to pave the way for generational change in Minnesota. Our team is looking forward to supporting them on this statewide transformation,” said Patricia D’Antonio, BSPharm, MS, MBA, BCGP, executive director of the National Center to Reframe Aging and the vice president for policy and professional affairs at the Gerontological Society of America. “They are paving the way for the state to change attitudes towards aging, value contributions of all older people in society, and increase support for policies and programs that support all of us as we age.”

The National Center to Reframe Aging is the strategic partner in launching this statewide campaign to counter ageism and change the way community leaders talk about aging. Changemakers throughout Minnesota will gain access to exclusive educational opportunities and resources to learn how to apply the principles to reframe aging.

“Through this collaboration we are reframing what it means to live and age well in our state so that all Minnesotans have the right to be full participants in all spheres of life,” said Rajean Moone, PhD, LNHA, LALD, associate director of policy at the University of Minnesota's Center for Healthy Aging and Innovation. “Each Minnesotan can contribute to this initiative by participating in workshops, using the tools and resources from the National Center, and making individual changes in the way we talk about our own aging and older Minnesotans.”

To learn more about the framing work in Minnesota, visit www.mnlcoa.org/reframeaging.