Three-quarters of marketing organizations are either experimenting with artificial intelligence (AI) or have fully implemented it into their workflows, according to a recent report from Salesforce.

In the face of limited budgets, marketing teams know they need to invest in new technology to keep up, according to the latest edition of Salesforce’s “State of Marketing” report. The report shows how marketers can leverage advancements in AI, personalization, and data management to improve performance.

To help navigate the rapidly evolving landscape, the report also uncovers:

• How marketing budgets address technological needs.
• Where marketers pull data to deepen customer understanding and power AI engines.
• The most common ways marketers incorporate predictive and generative AI into their work streams — and some of the biggest concerns they have about getting it right.

To access the full report, click here