Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- ICAA initiatives
Begin the adventure of Active Aging Week
Active Aging Week is an annual health promotion event held each year during the last week of September. The weeklong observance celebrates adults ages 50 and older as fully participating members of society and promotes the benefits of leading an active, healthier lifestyle. It also highlights the ability of older adults to live well, regardless of age or health conditions. In 2014, Active Aging Week will promote an adventurous spirit with the theme “Let the adventure begin.”
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Champions of active aging: Role models encourage change by Jenifer Milner
Many older adults today lead lives that challenge society’s perceptions of aging. Whether participating in theater, volunteering in the community or being physically active, these individuals tend to enjoy more robust health and lead more vibrant lives than ageist stereotypes would suggest possible. As they go about their daily lives, they demonstrate the potential of people to engage in life fully at any age, despite challenges. They show what is possible with active aging. The ICAA Champions program enlists proponents of active aging as educators and role models.
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ICAA introduces a career path for professionals working with older adults
The active-aging industry and wellness are concepts being developed right now, among individuals and organizations serving older adults. The new world of whole-person wellness means that traditional departments and jobs may no longer fit well with a culture of engaging, meaningful occupations and integration among the dimensions of wellness. ICAA has created a roadmap to guide hiring, professional development and succession planning for organizations forming a wellness culture.
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Transforming ideas into action at the ICAA Conference 2013
"More than 600 professionals shared ideas and experiences at ICAA's recent meeting in California. Among the event's highlights, attendees enjoyed an abundance of educational opportunities, including a trio of keynotes that offered messages pertinent to the aging population and the wellness workforce."
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Changing the way we communicate by G. Richard Ambrosius, MA
In 2013, the ICAA Rebranding Aging Awards showcased best applications of ageless marketing and advertising principles in four categories: brochures, advertising, direct mail and website design. The annual competition identifies--and celebrates--those that have learned the benefits of communicating values-based messages.
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Wellness Program Work Group finalizes new ICAA white paper
ICAA convened a Wellness Program Work Group to create a framework that identifies key elements for launching or expanding wellness opportunities.
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