Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- ICAA initiatives
ICAA Champions in action: initiative gains momentum, makes inroads across North America by Marilynn Larkin, MA
In the September/October issue of the Journal on Active Aging®, the International Council on Active Aging® (ICAA) provided a step-by-step guide to help organizations and individuals join the ICAA Champions program. An integral part of ICAA’s Changing the Way We Age® Campaign, ICAA Champions serve as role models and educators in the effort to shift society’s perceptions of aging.
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ICAA Champions program: a quick-start guide for you and your organization by Marilynn Larkin, MA
The International Council on Active Aging® (ICAA) took advantage of Active Aging Week—the annual event initiated by ICAA and observed throughout North America during the last week of September—to officially launch the ICAA Champions program. A key component of ICAA’s Changing the Way We Age® Campaign (www.changingthewayweage.com), the Champions program enlists organizations and individuals to serve as role models and educators in the effort to shift society’s perceptions of aging. A diverse team of volunteers will help the program show the full spectrum of active aging.
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Are you ready for Active Aging Week?
Active Aging Week is all about providing older adults with opportunities to experience wellness and exercise in safe, friendly and fun environments. In 2011, this health promotion takes place September 25 through October 1—coincidentally both the United Nations’ International Day of Older Persons and the 10th Anniversary of the International Council on Active Aging® (ICAA), which spearheads the annual Active Aging Week event. This year’s theme, “Expand your experience,” encourages participants and host organizations to try something new.
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ICAA boards look to the future
As a professional association, the International Council on Active Aging® (ICAA) strives to support the professionals who provide services—and quality of life opportunities—for older adults. This mission is based in ICAA’s vision: to change society’s negative perception of aging into one of a useful, positive time of life.
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ICAA work group presents white paper on the environment
As a result of member input during the ICAA 2020 visioning process (sponsored by Morrison Senior Living to prepare the active-aging industry for the future), as well as recognition of international trends, the International Council on Active Aging® added “environment” to its multidimensional model of wellness in 2010. ICAA also raised the priority of the environment by making it one of the association’s five strategies for the future. The specific strategy states: “Preserve the future, access the power of older adults and sustain the greater good through attention to environmental choices.”
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Three savvy ways to promote Active Aging Week by Katherine Pierce-Ryan
In another month, your planning for Active Aging Week 2011 will be well underway. A quick check of the planning calendar indicates that July and August are the months to fire up the publicity machine for this event. How do you reach your target audience to get them excited?
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