Scientific research
All reports are FREE to ICAA Organizational and ICAA 100 members. Individual members need to upgrade to an Organizational and/or ICAA 100 membership to access reports.
Non-member can purchase reports by setting up a nonmember account, click on the Log-in button above to do so. Nonmembers can also access reports by purchasing an ICAA Organizational or ICAA 100 membership.
Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Marketing
Creative Effectiveness Ladder toolkit for marketers launches
Market research firm WARC and Lions Live, an initiative of Cannes Lion, have produced a revealing white paper on creative effectiveness and a toolkit for marketers who want to explore and implement the creative effectiveness ladder. It's not just for creatives in the film industry! The toolkit, white paper and explanatory video dive into strategies that can be adapted to any industry, with some tweaking. It includes in-depth advice on campaigns to change behavior and build brands, among others, built mainly around setting objectives, asking the right questions, and implementing appropriate tools to build sales, market share and return on investment. At the least, reviewing these materials is likely to open a window on new approaches and spark creative thinking.
moreMarketing
Tech Talk: Global insights on use of the internet, mobile, social media, more
Social media giant Hootsuite has produced a detailed global report and companion global yearbook that provide hundreds of pages of data and insights on the state of the internet, mobile devices, social media and ecommerce, as well as snapshots of digital engagement in more than 220 countries and territories around the world.
moreMarketing
Age representation online needs fixing
Not surprisingly, recent research from AARP reveals that adults ages 50+ often are not depicted in online images, and when they are, they are more likely to be shown in a negative light than are younger people.
moreMarketing
Stats: Podcasts deliver 89% brand awareness boost
Branded podcasts are a "powerful addition to the marketing mix," according to a multi-continent study commissioned by BBC StoryWorks-BBC Global News and carried out by neuroscience researchers at Neuro-Insight.
moreMarketing
Secrets of creating viral YouTube ads revealed
YouTube, a media channel where millions of users create and share billions of videos without charge, has also become a key platform for advertisers, according to researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc.
moreMarketing
Generation gap shrinks for customer expectations
A survey from telecommunications company Genesys found that when it comes to customer service, "people unite across age groups in their shared dislikes; everyone hates being put on hold and getting incorrect information."
more
