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Topic- Communication
Marketers: Are you "stumped" by social media?
Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."
moreCommunication
Tech Talk: Psychology key to engagement technology
There's no shortage of apps and other technologies aimed at enabling patients to manage their health at home. But those tools are useless if they don't ignite engagement. MobiHealthNews talked with Cory Kidd, PhD, founder and CEO of San Francisco-based Catalia Health, which has produced a solution based on artificial intelligence and patient psychology.
moreCommunication
Stats: Podcasts deliver 89% brand awareness boost
Branded podcasts are a "powerful addition to the marketing mix," according to a multi-continent study commissioned by BBC StoryWorks-BBC Global News and carried out by neuroscience researchers at Neuro-Insight.
moreCommunication
Tech Talk: Streaming content via connected hearing aids
A collaboration with Google on a hearing aid specification is bringing direct streaming of music, phone calls and other sound to people with hearing loss.
moreCommunication
Education plus intergenerational contact reduce ageism
Active-aging organizations are aware that ageist attitudes not only limit opportunities for their constituents, but can also lead to negative self-stereotyping, worsening health and reduced lifespans.
moreCommunication
Health news "spin" affects caregiver views of treatment benefits
Do you know how to differentiate "spin" or "hype" from the facts in health news stories?
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