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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Scientific research

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Tech Talk: Amazon to launch

Tech Talk: Amazon to launch "Alexa Together" for caregivers

Amazon soon will be launching Alexa Together, a $19.99 monthly subscription service (free limited-time, six-month trial) aimed at families with aging members who are living independently but may need extra support, according to an article in TechCrunch. The service will expand on Amazon's existing product, Alexa Care Hub, and add new features such as urgent response, which enables hands-free, 24/7 access to an emergency helpline. Seniors centers, independent living communities and other active-aging organizations may want to alert their constituents to the service. According to Amazon, in early 2022, multiple people will be able to support an older adult using Alexa Together.

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Caregiving

Nature-based activities improve mood, curb anxiety-8827

Nature-based activities improve mood, curb anxiety

Outdoor nature-based activities can improve mental health in adults, including those with pre-existing mental health problems, researchers from the University of York, UK, have found, after screening more than 14,000 nature-based intervention (NBI) records and analyzing 50 studies. Their study showed that taking part in outdoor, nature-based activities led to improved mood, less anxiety, and positive emotions.

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Nature

Using internet in retirement boosts cognitive function-8826

Using internet in retirement boosts cognitive function

Researchers recently examined the cognitive function of retired people using data from the Survey of Health, Ageing and Retirement in Europe (SHARE). They found that post-retirement internet usage is associated with substantially higher scores on tests. This is one more reason to encourage and provide opportunities for your constituents to increase their internet use.

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Cognitive health

Improve health equity with cross-cultural marketing strategies-8825

Improve health equity with cross-cultural marketing strategies

Although aimed mainly at physicians, this report should be useful to all organizations in the active-aging space, as customers, staff and residents are becoming increasingly diverse. Life plan communities, in particular, will want to understand effective cross-cultural marketing strategies that boost health equity across the health span while engaging current and future customers.

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Disparities

Why maximizing health span is key to healthy aging: study-8824

Why maximizing health span is key to healthy aging: study

Lifestyle improvements can have a meaningful impact on post-retirement life, according to research conducted by Vitality, a health and wellness company, for the Society of Actuaries (SOA) Research Ins

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Health span

Stats: 82% of older adults plan to stay put-8823

Stats: 82% of older adults plan to stay put

The American Advisors Group, a home equity agency, recently conducted the "Importance of Home Survey," polling 1,552 participants ages 60-75. While the conclusion is that most older adults want to age in place if they could, they recognize that this might not be possible. Organizations can learn from the survey responses about ways they might make their communities a more attractive option. Among the findings:

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Ageism

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