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Topic- Market segments
![Who takes advantage of adult day services?-5098 Who takes advantage of adult day services?-5098](/images/listing_research.jpg)
Who takes advantage of adult day services?
For a survey of US longterm care providers, “adult day services center” was defined as a community-based center that provides an array of long-term care services, including structured activities, health monitoring, socialization and assistance with activities of daily living, to seniors or younger adults with disabilities.
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![Is there a perfect age?-4336 Is there a perfect age?-4336](/images/listing_research.jpg)
Is there a perfect age?
For an online survey, 2,242 adults were asked: "If you could skip time and live forever in good health at a particular age, what age would you like to live at?"
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![Gerontologists agree with popular images of boomers-4237 Gerontologists agree with popular images of boomers-4237](/images/listing_research.jpg)
Gerontologists agree with popular images of boomers
Interviews were conducted with 10 gerontologists in Australia to find out if they agreed or disagreed with popular notions about the baby boomer generation.
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![Smartphones seep into Boomer lifestyles-4173 Smartphones seep into Boomer lifestyles-4173](/images/listing_research.jpg)
Smartphones seep into Boomer lifestyles
Among the 91% of American adults who say they own a cell phone, 56% say it is a smartphone, according to a telephone survey conducted among 2,252 adults, ages 18 and older.
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![The oldest Boomers are upbeat and mostly unemployed-4168 The oldest Boomers are upbeat and mostly unemployed-4168](/images/listing_research.jpg)
The oldest Boomers are upbeat and mostly unemployed
Born in 1946, the oldest members of the so-called Baby Boom generation, are now turning 67 years old. In the United States, the traditional retirement age was 65. Nowadays, the “full” retirement age for people eligible to receive the Social Security government pension is 66, although a lower benefit amount is available beginning at age 62.
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![Added together, boomer spending will reach billions-4056 Added together, boomer spending will reach billions-4056](/images/listing_research.jpg)
Added together, boomer spending will reach billions
The market of boomers, people born 1946-1964, has gained the attention of many types of companies not traditionally targeting “older” adults because of the size of the population. The US Census estimated there were 78.2 million people in the boomer age cohort in 2006. Pulling data from a number of proprietary market reports, a research company projected that the buying power of boomers in the United States will continue to grow.
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