Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Tech Talk: Telehealth a key to disaster preparedness going forward
ICAA's Journal on Active Aging has published several articles highlighting the importance of disaster preparedness for all organizations that work with older adults. The pandemic has upended some of the traditional advice and points to the emerging importance of technology preparedness - having the right infrastructure to ensure rapid communication among staff, residents and members, and families (see the special technology issue for more).
moreTechnology
Depression linked to older subjective age
Research has documented that subjective views of aging such as older subjective age and negative attitudes towards one's own aging are associated with negative health outcomes. A recent study estimating the relationship between subjective views on aging and physical, emotional and cognitive health, as well as specific diseases, found that the severity of affective health problems such as depression was the strongest risk factor for negative views.
moreMental health
Health, wellness converging: a global cultural shift
This fascinating 54-page report describes 40 cultural shifts that are shaping the pandemic/post-pandemic world. It's worth reading for insights - culled from the expertise of more than 300 TBWA "cultural spotters" who leverage insights globally - that could directly and indirectly impact organizational planning and marketing going forward.
moreCulture Change
Strategies to boost care for dementia-related psychosis
A new white paper from The Gerontological Society of America (GSA) highlights the variety of challenges that persons with dementia-related psychosis and their caregivers have encountered during moves through different health care settings - and proposes strategies to address these challenges.
moreMarket research
Eating some unhealthy foods may sabotage healthy diet, cognition
The benefits - particularly with regard to slowing cognitive decline - of following the Mediterranean or other healthy diet are reduced if unhealthy foods are also eaten, researchers at Rush University Medical Center, Chicago, Illinois, report.
moreNutrition
Stats: 30% growth in time spent on mobile among GenX/Boomers in 2020
This 55-page (pdf format) report is chock-full of interesting data and trends re: mobile and is well worth a read, especially by marketers. As noted in the headline, GenX/Boomers (interestingly, grouped together as a single category) spent 30% more time year-to-year in their most used apps, followed by millennials, who spent 18% more time, and Gen Z, who spent 16% more time.
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