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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

A year in review: ICAA celebrates the past, plans the future-5724

A year in review: ICAA celebrates the past, plans the future

October 1 marked two important occasion: the International Day of Older Persons and the anniversary of the founding of the International Council on Active Aging in 2001. Over the 15 years since ICAA's launch, many changes have taken place. As a leader in promoting the values of active aging--older adults live life as fully as possible within all dimensions of wellness--you have been the change agent for showing that age is not a barrier, but an asset. ICAA is honored to provide programs for your education and opportunities for you to promote your ideas and services. In 2016, your membership helped ICAA to spread the message of active aging and support you in your work.

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ICAA initiatives

Splash! Gravity & levity: Belt out a water workout in any depth by Mary E. Sanders, PhD, CDE, RCEP, FACSM-5721

Splash! Gravity & levity: Belt out a water workout in any depth by Mary E. Sanders, PhD, CDE, RCEP, FACSM

Yoko Holcombe has been teaching water exercise at the Big Canoe Fitness Center in Jasper, Georgia, for 15 years. The facility’s swimming pool has shallow- and deep-water sections, and her longtime regular participants say they love the feeling of working out in the water with the support of a buoyancy belt. This equipment suspends an individual with feet off the bottom in shallow or deep depths. In this article, we'll explore the advantages of adding a buoyancy belt to exercise at any depth. Then we'll incorporate this equipment into an all-depths workout that includes different formats for variety and fun.

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Aquatics

De Hogeweyk: A

De Hogeweyk: A "dementia village" integrates living, well-being and health by Colin Milner and Jenifer Milner

The spark began over 20 years ago at Hogewey care center in Weesp, a town of some 18,000 people in the Netherlands. In November 1992, along with a former director, Hogewey’s Yvonne van Amerongen and Jannette Spiering started talking about how to create a different kind of environment for older adults with severe dementia--one that would engage individuals and support quality of life.

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Business profiles

Exploring the possibilities at Active Aging Week 2016-5716

Exploring the possibilities at Active Aging Week 2016

The surprise of a man riding a camel. The fun of a basketball game with preschool children and older adults. The exuberance of the winners in a cycling team competition. These are only a few of the stories of Active Aging Week, the annual festival held in the last full week of September to celebrate aging and living well. Promoted by the International Council on Active Aging (ICAA), the event is brought to life by organizers in many communities and countries.

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ICAA initiatives

Three reasons to give your marketing a makeover by Colin Milner-5715

Three reasons to give your marketing a makeover by Colin Milner

How often have journalists and researchers called Boomers "a lightening rod for change" over the past 70 years? These professionals constantly use this label because it’s true. Boomers have disrupted society all their lives, and their later years are sure to be the same. For marketers and business owners within the active-aging industry, the challenge is--and will remain--how to keep up with the juggernaut of change. How do we ensure our products, services, environments and marketing stay relevant to and support both Boomers and their parents, as their expectations of later life and attitudes toward this life stage shift? We need to ask ourselves constantly what factors are driving these changes and how they will impact what we do.

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Marketing

BLOOM: Optimizing resident wellness at Sunnyside-5711

BLOOM: Optimizing resident wellness at Sunnyside

Sunnyside Communities has a long history of providing services and living environments that care for the whole person. In 2014, Wellness Director Annie Shaffer and her colleagues at the organization's Sunnyside Retirement Community in Harrisonburg, Virginia, launched the BLOOM (Bringing Life Optimizing Opportunities Mainstream) Initiative. They developed the initiative “not just to support and build on our mission, but also to create a person-centered approach that empowered residents to reflect on their personal wellness, understand it, and recognize how it could be nurtured in a way that is most meaningful to them.”

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Innovator awards

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