Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Market opportunities
Intergenerational shared sites in demand
A new survey from Generations United (GU) and the Eisner Foundation reveals that 92% of Americans believe activities bringing together children/youth and older adults can reduce loneliness across all ages and 89% think that serving both young people and older adults at the same location is a good use of resources.
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TechTalk: Wellness gone wireless
When it comes to telehealth, "the future is now," according to a report from telehealth provider MDLive that looks at trends and opportunities in this emerging area.
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Digitalization among key household market opportunities
The rapid globalization of Internet access is digitalizing households "at an unprecedented rate," according to Euromonitor International's 2018 Global Overview of Homes, which focuses on market trends through 2030.
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Food choices linked to death from heart disease and diabetes
Nutrition science is a complex field, yet there is consensus that what we eat can influence physical and cognitive health (National Academies of Science, Nutrition across the Lifespan).
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Global "wellness" market hits $3.7 trillion
How do you define wellness? A new report includes spas and mineral springs, fitness/mind-body, wellness tourism, workplace wellness, wellness real estate and beauty/anti-aging among 10 sectors.
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Some cities better than others for successful aging
A ranking 352 metropolitan areas in the United States included factors that contribute to an older adult’s well-being as well as measures of cost of living, availability of health care, employment and educational opportunities. In smaller metropolitan areas, Iowa City, Iowa;
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