Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
![Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner-4981 Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner-4981](/data/product/4981.jpg)
Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner
Boomers have joined with today’s longer-living older generations to create a demographic representing a wealth of business opportunities for all kinds of companies. Gerontologist and industry expert Dr. Alexis Abramson shares information and advice for marketers (and businesses) setting out to target the older-adult market or improve the success of their efforts.
moreMarket opportunities
![Person-centered approaches to connect with people with dementia in the moment by Marilynn Larkin, MA-4979 Person-centered approaches to connect with people with dementia in the moment by Marilynn Larkin, MA-4979](/data/product/4979.jpg)
Person-centered approaches to connect with people with dementia in the moment by Marilynn Larkin, MA
Emerging research confirms the importance of "person-centered care" in maximizing quality of life and well-being for people with dementia. The Journal on Active Aging interviewed three experts who take a person-centered approach to dementia care. Their programs train staff to move beyond structured programming to include meaningful interactions-informed by deep knowledge of the individuals they work with-that take place in the moment, during unstructured time.
moreLeadership
![Seabury's GIVE in All Directions supports and celebrates volunteerism-4975 Seabury's GIVE in All Directions supports and celebrates volunteerism-4975](/data/product/4975.jpg)
Seabury's GIVE in All Directions supports and celebrates volunteerism
Volunteerism is an avenue for engaging in the community, building relationships and self-esteem, learning new things, and finding meaning and purpose. Seabury active life care community launched an eight-week, widely inclusive volunteerism initiative in 2013 to enhance wellness for residents and staff.
moreInnovator awards
![Still Hopes creates a winning triathlon-training program-4973 Still Hopes creates a winning triathlon-training program-4973](/data/product/4973.jpg)
Still Hopes creates a winning triathlon-training program
How do you raise the bar on older-adult fitness, promote confidence and a sense of achievement in participants, and challenge stereotypes of aging all at the same time? Still Hopes Episcopal Retirement Community has answered that question with its Triathlon Team and Training Program.
moreProgram profiles
![Using the small ball for function and fun by Brenda Jurich, BA-4971 Using the small ball for function and fun by Brenda Jurich, BA-4971](/data/product/4971.jpg)
Using the small ball for function and fun by Brenda Jurich, BA
Repeat and redo, restore and renew. That is the cycle group-fitness instructors go through over and over again. We thirst for new ideas and new ways to challenge our participants and still have fun. Besides the intrinsic value of bringing joy, color and fun to a class, the small ball is a versatile accessory to use for stretching, mind/body exercises and strength training.
moreExercise
![An INSPIRE-ing vision: how a passion for foot health led to Jim Throneburg's active-aging mission-4969 An INSPIRE-ing vision: how a passion for foot health led to Jim Throneburg's active-aging mission-4969](/data/product/4969.jpg)
An INSPIRE-ing vision: how a passion for foot health led to Jim Throneburg's active-aging mission
The recipient of the third annual ICAA INSPIRE Award is making a difference through his commitment to protecting foot health and functional mobility, improving quality of life for older adults, and promoting active aging.
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