Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Non-drug therapies best for dementia behaviors
Nonpharmacologic treatments, such as massage and touch therapy, seemed to be more effective than pharmacologic treatments for reducing aggression and agitation in adults with dementia, according to a systematic review and meta-analysis of 163 randomized controlled trials including more than 23,000 participants ages 80 or older.
moreCognitive health
Age representation online needs fixing
Not surprisingly, recent research from AARP reveals that adults ages 50+ often are not depicted in online images, and when they are, they are more likely to be shown in a negative light than are younger people.
moreAttitudes & perceptions
Sight valued more than longevity
Researchers in London, UK found that on average, people would choose 4.6 years of life in perfect health over 10 years of life with complete sight loss. When a similar exercise was performed for hearing, respondents chose an average of 6.8 years of perfect health as an alternative to 10 years of life with complete hearing loss.
morePhysical wellness
Boomers, millennials want better health communication
In 2019, millennials are expected to surpass boomers as the largest adult generation in the US. But a new white paper shows that both generations share similar healthcare communication preferences.
moreTrends
Stats: Podcasts deliver 89% brand awareness boost
Branded podcasts are a "powerful addition to the marketing mix," according to a multi-continent study commissioned by BBC StoryWorks-BBC Global News and carried out by neuroscience researchers at Neuro-Insight.
moreTrends
Tech Talk: Virtual cardiac rehab saves lives
NEJM Catalyst is a weekly newsletter from the New England Journal featuring "actionable ideas" and "practical innovations" by and for clinicians and researchers.
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