Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
A profile of aging America
The United States Census Bureau recently released a brief profile of older Americans to commemorate Older Americans Month 2013. Using a by-the-numbers approach, this profile includes the following statistics about an evolving target market.
moreGerontology
A 'green' initiative unites residents and staff at The Orchards at Southington
Owned and operated by Hartford HealthCare and Central Connecticut Senior Health Services, which provides integrated services and a continuum of care, The Orchards promotes a lifestyle that "allows … residents to age in place while supporting independence."
moreEnvironmental wellness
Crisis management: when bad things happen to good companies by Michelle Moore
Do you ever feel that the decisions, words and actions of your industry and your company are under a microscope? That minor mistakes or unpopular policies—which a few years ago were known only to your immediate and innermost circles—now spin out of control splashed across Facebook, Twitter and even the evening news? Have you ever lost clients, seen sales halt or watched your stock plummet as a result? Welcome to navigating business communication in the 21st century. Surviving this strange new dynamic is not for the faint of heart. Today, thanks to a media that never sleeps, a small molehill of a problem can become a crisis mountain before you’ve had your first cup of coffee. That is, unless you have some serious crisis-management savvy.
moreCommunication
The future of aging, part one: trends and issues that are shaping the industry by Jenifer Milner
Whether you’ve worked in the field of aging for 5, 10 or 20 years, you’ll know it’s been undergoing tremendous change. The pace and scope of that change will only increase as population aging, compounded by changing consumer demands and needs, transforms the world around us. What issues are already emerging for organizations and professionals that work in the aging field, particularly those dedicated to active aging? What trends may shape the industry—and opportunities—moving forward? And what impact will they have? The International Council on Active Aging® (ICAA) polled members of its scientific and industry advisory boards on these topics. Many advisors weighed in with their ideas.
moreTrends
Resilience: a requirement for successful aging in all settings by Marilynn Larkin, MA
Imagine it’s your 95th birthday. You’ve been in a hospital for a month, battling a respiratory infection, but defying all odds, you are actually doing better.1 The strength that drove you to endure 27 years in prison, to finally attain freedom and to become an icon for your nation clearly is still present. Nelson Mandela is arguably one of the world’s best examples of resilience—the ability to bounce back after a challenge. It’s a quality most of us have to some degree, and experts agree it can be bolstered and reinforced in the right environments.
moreEmotional wellness
Building a business case for equipping your center by Colin Milner
To build or not to build. That used to be the question. At least when it came to developing fitness and wellness centers for older adults. However, the International Council on Active Aging’s research shows that is no longer the case, as—after eight years of renovations, expansions and new developments—82% of the respondents to an ICAA survey now have at least a fitness room at their retirement community, senior center, corporation, hotel, hospital or other setting. This growth in fitness centers and the shift in focus have not been lost on companies that supply fitness products and accessories; indeed, the active-aging industry continues to attract a growing number of new product providers. But do they have the right product for your market?
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