Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Attitudes & perceptions
Increased trust may make older adults vulnerable to victimization
In a fascinating commentary from the National Academy of Medicine, researchers describe how brain changes that occur with age may make older adults more vulnerable to financial exploitation, healthcare fraud and misleading information on social media.
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Education plus intergenerational contact reduce ageism
Active-aging organizations are aware that ageist attitudes not only limit opportunities for their constituents, but can also lead to negative self-stereotyping, worsening health and reduced lifespans.
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Stats: 60% of adults 50+ concerned about opioid overuse
The opioid epidemic is NOT bypassing older adults. They are concerned for their physical wellness, and organizations working with them should be aware and concerned, as well.
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Vitamin D supplementation unlikely to help heart
Physical wellness depends in large measure on heart health, and organizations understandably are taking steps to help constituents protect their heart and reduce the chances of heart attack and stroke.
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Health news "spin" affects caregiver views of treatment benefits
Do you know how to differentiate "spin" or "hype" from the facts in health news stories?
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Many businesses out of touch with their customers: global survey
Businesses are out of touch with their customers and overestimate the quality of their customer service, according to a survey of 12,500 global customers, businesses executives, and customer-facing employees that offers a real-world perspective on the state of customer service today.
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