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Topic- Market research
Report: Top 10 wellness trends for 2024
In the 20-plus years that the Global Wellness Summit (GWS) trends team has been analyzing the wellness space, there have been more shakeups in 2023 than in the last decade, according to GWS. There is momentum: the global market will grow from $5.6 trillion today to $8.5 trillion by 2027--with countless surveys revealing that wellness has never been such an important priority for people as now. But what kind of wellness matters--and for whom--is undergoing serious transformation. And all this could influence the active-aging market.
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Stats: 60% of adults 55+ knowledgeable about AI
Many older adults are already using artificial intelligence (AI) every day, as virtual assistants such as Siri and Alexa, smart-home devices, GPS, and other technologies, according to a recent study by the Mather Institute. The study explores the ways in which older adults use the technology, their concerns about its use, and thoughts on how AI should be used in the future.
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Tech Talk: Generative AI: "hot market, high hopes for growth"
Generative AI is artificial intelligence that creates content from simple prompts and context, according to the latest report from Insider Intelligence|eMarketer. The most prominent example is ChatGPT, which ICAA will be covering in an upcoming issue of the Journal on Active Aging.
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Strategies to boost care for dementia-related psychosis
A new white paper from The Gerontological Society of America (GSA) highlights the variety of challenges that persons with dementia-related psychosis and their caregivers have encountered during moves through different health care settings - and proposes strategies to address these challenges.
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WHO releases latest infection prevention, control guidance
On January 8, 2021, the World Health Organization released an update to its March 8, 2020 guidance on infection prevention and control for long-term care facilities during the pandemic. ICAA CEO Colin Milner was among those who reviewed the guidelines prior to publication. All organizations with assisted living/dementia care communities and similar venues should be familiar with, and make every effort to implement, the latest guidelines, which include the following:
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Marketers: Are you "stumped" by social media?
Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."
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