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Topic- Market segments
Lowering middle-market barriers to smart home ownership
Research in a new Parks Associates' white paper, "Middle Market: Lowering Barriers to the Smart Home," reveals an ongoing shift in the smart home as more mainstream US consumers adopt devices including video doorbells, smart cameras, and smart locks. This middle-market segment, part of the "early majority" in the US mass market, represents 37% of all smart home adopter households. Active-aging organizations can get on board by offering these technologies in their communities.
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More resident diversity needed in life plan communities
The Mather Institute has taken a "frank look at the lack of resident diversity" in one of its latest research briefs.
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Stats: 10% of 50+ population are solo agers
About 10% of the 50-plus population are solo agers – that is, older adults without a partner or children -- according to AARP's Solo Agers Survey. For the most part, these solo agers are enjoying their lives, according to the survey. They enjoy the independence that living alone affords them, and about half (49%) are somewhat or extremely optimistic about their quality of life compared to 59% of adults 50-plus overall. They could be a growing customer base for independent living, as these findings show:
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How much seniors housing will be needed going forward?
NIC has uncovered some complex interactions between occupancy and rent growth in assisted living property markets, with implications for evaluating the attractiveness of a market for seniors housing investment or development. Its latest report investigates a four-year window - from 3Q 2015 through 3Q 2019 - in 31 primary markets, both in aggregate and individually. It delves deeply into factors affecting both strong performance and deceleration and provides useful insights for organizations considering expanding, consolidating, merging, etc. The freely available white paper highlights key trends.
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Boomer homes to flood US market in 2020s, 2030s
A flood of homes will come on the market in the next 20 years as Boomers age - enough to affect local economies in traditional retirement areas, according to real estate/rental company Zillow. Currently, about a third of US homes are owned by people 60 and older, and more than 27% will become available by 2037 as owners pass away. Specifically, from 2007 to 2017, roughly 730,000 US Boomer homes were released into the market annually. That number is set to rise to 920,000 per year from 2017 to 2027, and to 1.17 million per year from 2027-2037.
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Stats: 30% more preventable heart disease deaths in rural vs. urban areas
Rural Americans - mainly older adults - are dying more frequently from preventable causes than their urban counterparts, according to a new report for the US Centers for Disease Control and Prevention (CDC). Specifically, the gap in percentages of preventable deaths widened between rural and urban settings from 2010-2017 for cancer, heart disease, and chronic lower respiratory diseases - conditions that affect many residents and members of active-aging communities. One example: in 2017, 44.9% of heart disease deaths in the most rural US counties were potentially preventable, compared with 18.5% in large metropolitan areas.
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