Scientific research
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Topic- Market segments
More than one-third of adults 50-80 feel lonely, isolated
Loneliness and isolation among older people in the US have mostly returned to pre-pandemic rates, but that means more than one third of people ages 50 to 80 feel lonely, and nearly as many feel isolated, a review of six years of data from the National Poll on Healthy Aging found.
And some older adults -- especially those dealing with major physical health or mental health issues -- have much higher rates of loneliness and social isolation than others. It's something active-aging organizations should be aware of.
Market segments
Stats: 82% of older multifamily properties need to boost Wi-Fi
Fast, secure, reliable connectivity is now an expectation at multifamily residences, and a white paper from the market research firm Parks Associates points to the need, challenges, and potential solutions for upgrading connected infrastructures, especially in older buildings. Properties need connectivity solutions that enable residents to work, attend class, stream video and engage in other high-bandwidth activities, while communities need solid Wi-Fi to help them better manage operations, reduce costs, and reduce risk in the face of escalating insurance costs. This is especially important because robust Wi-Fi can be a differentiator for potential customers.
moreMarket segments
Lowering middle-market barriers to smart home ownership
Research in a new Parks Associates' white paper, "Middle Market: Lowering Barriers to the Smart Home," reveals an ongoing shift in the smart home as more mainstream US consumers adopt devices including video doorbells, smart cameras, and smart locks. This middle-market segment, part of the "early majority" in the US mass market, represents 37% of all smart home adopter households. Active-aging organizations can get on board by offering these technologies in their communities.
moreMarket segments
More resident diversity needed in life plan communities
The Mather Institute has taken a "frank look at the lack of resident diversity" in one of its latest research briefs.
moreMarket segments
Stats: 10% of 50+ population are solo agers
About 10% of the 50-plus population are solo agers – that is, older adults without a partner or children -- according to AARP's Solo Agers Survey. For the most part, these solo agers are enjoying their lives, according to the survey. They enjoy the independence that living alone affords them, and about half (49%) are somewhat or extremely optimistic about their quality of life compared to 59% of adults 50-plus overall. They could be a growing customer base for independent living, as these findings show:
moreMarket segments
How much seniors housing will be needed going forward?
NIC has uncovered some complex interactions between occupancy and rent growth in assisted living property markets, with implications for evaluating the attractiveness of a market for seniors housing investment or development. Its latest report investigates a four-year window - from 3Q 2015 through 3Q 2019 - in 31 primary markets, both in aggregate and individually. It delves deeply into factors affecting both strong performance and deceleration and provides useful insights for organizations considering expanding, consolidating, merging, etc. The freely available white paper highlights key trends.
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