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Topic- Social marketing
Stats: 41% of Medicare beneficiaries now leaving home more often
Despite the pandemic, 41% of 2,700 Medicare beneficiaries said in a new survey that they are leaving the house three or more times per week, compared to just 19% who said the same in April. Organizations should be aware of the trend, given that most constituents are at increased risk.
moreSocial marketing
Tech Talk: Global insights on use of the internet, mobile, social media, more
Social media giant Hootsuite has produced a detailed global report and companion global yearbook that provide hundreds of pages of data and insights on the state of the internet, mobile devices, social media and ecommerce, as well as snapshots of digital engagement in more than 220 countries and territories around the world.
moreSocial marketing
Marketers: Are you "stumped" by social media?
Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."
moreSocial marketing
Tech Talk: DTC treatment via telemed: what you need to know
Direct-to-consumer (DTC) advertising for medications and other health-related products is a fact of life in North America and elsewhere.
moreSocial marketing
Secrets of creating viral YouTube ads revealed
YouTube, a media channel where millions of users create and share billions of videos without charge, has also become a key platform for advertisers, according to researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc.
moreSocial marketing
Extra help plus messaging increases physical activity
Social marketing is the discipline that applies marketing principles to health promotion, with a health behavior, such as stopping smoking or eating more vegetables, as the “product” to be sold.
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