Active Aging Week 2013 theme opens the door to “Discover your community”

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The annual Active Aging Week health promotion event, developed by the International Council on Active Aging®, will be held from September 22 – September 28, 2013.

[Vancouver, BC. April 2013] In the global community of people, older adults are sources of history and leadership, caring and friendship. As neighbors, club members, working professionals or volunteers, older adults are involved in their communities

Older adults are invited to discover new places and people during 2013 Active Aging Week®, which is being held Sunday, September 22 through Saturday, September 28, 2013. Active Aging Week, organized by the International Council on Active Aging®, is a national observance to highlight the diverse opportunities available to older adults in a fun and educational atmosphere.

For 2013, the theme “Discover your community,” encourages older adults and the organizations that serve them to focus on developing a more active community as part of an overall wellness objective. Whether as a tourist to a new local site or “discovering” that a stairwell would be better off painted and lighted, local hosts across the country will plan vibrant programs of activities that are fun, educational, and focus on community connections.

Observance: Active Aging Week

Theme: Discover your community

Dates: Sept. 22 – Sept. 28, 2013

Format:

• Activities chosen and presented by local hosts
  
• Free to older adults
  
• Emphasis on fun, camaraderie and education

Support materials for professionals who will host one or more Active Aging Week events are available on the ICAA website: www.icaa.cc/aaw.htm.

During Active Aging Week, hosts are encouraged to create events surrounding National Falls Prevention Awareness Day in the US, which will be observed on Sunday, September 22, 2013 to promote and increase public awareness about how to prevent and reduce falls among older adults.

The sponsors of Active Aging Week 2013 are EnerG by Aegis™, Healthways SilverSneakers® Fitness Program, Thorlo, Inc. Institute for Preventive Foot Health and 24 Hour Fitness.

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About Active Aging Week®
Website: www.icaa.cc/aaw.htm

Active Aging Week is an annual event held the last full week of September (prior to October 1, International Day of Older Persons). The week was initiated by the International Council of Active Aging to give as many older adults as possible the means to experience activities and exercise in a safe, friendly and fun atmosphere. During the week, host organizations provide a variety of free activities, such as classes, educational seminars, access to fitness facilities, health fairs and community walks.

About National Falls Prevention Awareness Day
Website: http://www.ncoa.org/improve-health/center-for-healthy-aging/falls-prevention/falls-prevention-awareness.html

Falls Prevention Awareness Day is an initiative of the National Council on Aging. This year’s theme, Preventing Falls—One Step at a Time, seeks to unite professionals, older adults, caregivers and family members to play a part in raising awareness and preventing falls in the older adult population.

About the International Council on Active Aging® (ICAA)
Website: www.icaa.cc
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools.

For questions:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

Contact: Marilynn Larkin
Communications Director, ICAA
212-315-3301
mlarkin@icaa.cc