Strong international partnerships at ELDEX

Three international ageing organizations, the International Council on Active Aging (ICAA), CommonAge and Silver Eco, have announced their support for and partnership with ELDEX. Mr Joseph Yeo, ELDEX Director, shared, “We are thrilled to be collaborating with these esteemed international agencies. We are also happy to be working with the French Chamber of Commerce Singapore and the Singapore U.S. Commercial Service for ELDEX. We are confident that in so doing we will enable greater reach to its various members that span largely in the Americas, across the 52 Commonwealth countries and Europe, especially France, to introduce the growing business opportunities for the silver industry in Asia. This will enable ELDEX to continue to build on the mission to feature a comprehensive spectrum of products, services and new technologies, as well as catalyzing eldercare innovation, so as to broaden customer choices and facilitate industry growth.”

“ELDEX has from the outset adopted a very strong focus on active ageing under the direction of its advisory board chaired by Dr Tan Jit Seng. In time to come, we will reveal the medical conference agenda that is underpinned by two key themes: Food is Medicine and Exercise is Medicine. In this regard, we are delighted that we will be working with ICAA to amplify this very important message to Asian societies,” continued Yeo.

ELDEX’s advisory board has been further augmented with five more members with four hailing from beyond Singapore’s shores, including Mr Colin Milner from Canada, Ms Annie Barr from the United Kingdom, Mr Jussi Peltonen from Finland and Dr Carol Yip from Malaysia. Lastly, Dr Anupama Roy Chowdhury from Singapore, a practicing medical doctor specializing in geriatric medicine, also joined the board, Chairman Dr Tan said, “It is extremely heartening to have even more leading silver industry stakeholders joining the ELDEX bandwagon. With the 12-member strong board with an international outlook, we can effectively identify emerging global trends and best practices, curate interesting products, services and technologies that could potentially resonate with the Asian markets by test-bedding in Singapore first, a market that is quick to adopt new cutting-edge technologies.”

Sharing their views on partnering with ELDEX, lead representatives from each international organization remarked:

“ELDEX has a fresh approach toward aging that is synergistic and aligned with ICAA’s broader goals. We will be exploring further via the ELDEX platform to introduce an International Active Ageing Week in Singapore. More details will be available in due course. We are looking forward to a long-term partnership with ELDEX to proselytize the importance of active ageing to live longer better and retard frailty.” - Mr Colin Milner, President and CEO of ICAA and ELDEX Advisory Member.

“Singapore is a highly unique Commonwealth member country. Singapore’s economic development record is highly regarded among other developing Commonwealth members. Singapore has also joined other developed economies in terms of embarking on a silver tsunami journey in a very short span of time. We have identified Singapore as an interesting segue to push through CommonAge’s objectives in creating greater awareness of the longer-term implications of ageing societies and how we can be better prepared to deal with it.” - Mr Klaus Zimmerman, Chief Executive of CommonAge Australia and ELDEX Advisory Board member.

“Like ELDEX, SilverEco believes in forging partnerships and address aging and stimulating silver industry growth from a global perspective. Our presence and network in Europe, in particular France, can help to deliver more suppliers to enter the rapidly growing Asian market. We are excited to note that the French Chamber of Commerce in Singapore is also supporting ELDEX. There are many interesting products and services from France that fit majority of the six exhibitor segments at ELDEX.” - Ms Ambre Marine, Project Manager of SilverEco.

Yeo concluded, “ELDEX will continuously engage with our customers and stakeholders in the eldercare space to understand their business needs more deeply. We will continue to seek out like-minded entities and create opportunities to collaborate to ensure ELDEX is a platform for the industry by the industry. We welcome other potential partners and will be announcing more in due course.”

For media queries, please contact:
Gracine Wee
gracine@redbugpr.com
+65 62204787
+65-90118370

About Fireworks Muziyi Media Pte Ltd
Fireworks Muziyi Media Pte Ltd (FMM) is a recently established joint venture between Fireworks Trade Media (www.asiafireworks.com) and Muziyi Advisory (www.muziyi-advisory.com). FMM was set up to organize B2B2C shows as that is an emergent trend in the exhibitions business with the disruption of distribution channels and increasing proximity between brands and manufacturers to end-users and consumers. Fireworks is one of Singapore’s largest independently owned trade media company established since 2008 with offices spanning 13 countries including Indonesia, Malaysia, Thailand, Vietnam, and Myanmar. Muziyi is a boutique consultancy specializing in the trade and consumer shows industry. Together, the founders of FMM have amassed over 25 years of experience in organizing trade and consumer events in many geographies across multiple industry segments.

About ELDEX Asia
ELDEX Asia is a B2B2C show that creates an effective marketplace for international silver economy suppliers of eldercare products, technology and services to meet and engage with Asia Pacific trade visitors including distributors, retailers, buyers (such as hospitals, retirement homes and hospices), and end-users. ELDEX provides a holistic ecosystem for the marketplace by building continuing education platforms and curating workshops, product demonstrations and seminars to drive greater awareness and brand equity. ELDEX further aims to catalyze industry growth by bringing start-ups in the eldercare space to interact with and pitch to potential investors, particular where gerontechnology is concerned. For more information, please visit www.eldexasia.com.

About International Council of Active Aging
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia (Canada) Ministries of Health and Healthy Living and Sport.

About CommonAge
CommonAge was established in 2013 by a group of professional leaders in the aged sector and is an accredited Commonwealth civil society organisation. Its aim is to ensure elders in all Commonwealth countries are supported to enjoy the highest possible quality of life in their senior years. From Australia and Antigua to Vanuatu and Zambia, through its growing networks it is sharing ideas, creating connections, and combating ageism across the 52 countries of the Commonwealth.

About Silver Eco.org
Silver Eco.org, a major actor in the French Silver Economy and the international portal of this sector, is spreading internationally and taking the 2nd edition of its International Awards to Tokyo. Silver Economy and Ageing Well International Awards aim to bring together all Silver Economy international stakeholders on the occasion of a gala event on June 13. An Ageing Well Japan Study Tour has been organized around the Awards Ceremony. The tour will provide a four-day opportunity to meet International SilverEco, Ageing Well stakeholders and discover the Silver Economy “made in Japan”.

About French Chamber of Commerce Singapore
Established in 1979, the French Chamber of Commerce in Singapore (FCCS) is a non-profit organisation, self-financed, helping business in their development. We assist companies at every stage of their project in Singapore and the region, since their first market approach to their implementation and growth of their business in Asia. With more than 600 company members, the majority of which covers the whole of ASEAN and Asia Pacific, our team can rely on a network of experts and valuable contacts to help French SMEs to approach the Asian market.

For more information or questions:
Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

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