Wellness at the forefront of Active Aging Week 2022

VANCOUVER, BC – September 26, 2022 – As wellness continues to command greater attention – particularly throughout the pandemic era – the 20th annual Active Aging Week (AAW), presented by Humana, is an influential movement that shares positive messages of aging and inspires older adults throughout North America to pursue healthy lifestyles.

Led by the International Council on Active Aging® (ICAA), AAW runs October 3-9 at host organizations such as senior living communities, senior centers, fitness centers, YMCAs and libraries, that offer a variety of local events and activities at low-to-no-cost to participants. “The ICAA State of the Wellness Industry 2022 report indicates that wellness is an elevated priority,” says Colin Milner, founder and CEO of ICAA. “Active Aging Week is an ideal opportunity for organizations that work with older adults to celebrate the importance of embracing wellness to enrich quality of life and foster vibrant communities.”

A wealth of wellness
Promoting the benefits of active living, AAW showcases the many capabilities of older adults as they prioritize healthy lifestyles and wellness across its multiple dimensions, including physical, emotional, social and more.

In-person and online offerings in the past have included homecoming dances, master gardener workshops, organized hikes, exercise classes, recreational sports competitions, cooking demonstrations, educational lectures and more. Host organizations determine their offerings according to their community and population needs.

Event sponsors
Humana is a longtime presenting sponsor of AAW.

“It is increasingly important to deliver personalized, equitable whole-person health experiences,” says Dr. William ShrankKate Goodrich, Chief Medical Officer at Humana. “Taking care of our whole selves – from our physical and mental health to our social connections and more – is key to a healthy lifestyle. That’s why we’re proud to partner with ICAA to encourage everyone to take advantage of active aging resources in order to keep moving.”

National sponsors supplement AAW with Theme Days, including WALK! With Aegis Therapies, which offers daily activity suggestions, recordings of instructor-led workouts, program support materials and more.

Abbott Nutrition also provides resources that address how older adults can support their immune health with a nutritious eating plan and smart hydration.

Participate in AAW
For more details about AAW, go to www.activeagingweek.com; to register as a host organization, access the form at www.activeagingweek.com/register/php. Host organizations also can access a toolkit of free resources on the AAW website to plan, promote and implement their activities and events.

To find local AAW activities, look up host locations on the AAW homepage at www.activeagingweek.com, consult with community organizations and search social media using the hashtag #activeagingweek.

About Active Aging Week, presented by Humana
www.activeagingweek.com

Started in 2003 by the International Council on Active Aging, Active Aging Week celebrates aging and active living each year. Host organizations engage older adults in their local communities with wellness activities and events provided in a safe, friendly and fun atmosphere at low-to-no-cost to participants. These organizations plan and deliver their own schedules of events targeted to any or all of the dimensions of wellness – emotional, vocational, physical, spiritual, intellectual, social and environmental.

About the International Council on Active Aging (ICAA)
ICAA is a professional association that leads, connects and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs and services. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies.

For more information or questions:
Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc