Purpose

To will generate and provide ideas, tactics, strategies and messaging suggestions that organizations can consider as they begin to emerge from a period of quarantine and plan for a new post-COVID era. This includes, but is not limited to, the impact of the built and virtual environments, social activities and food/beverage services, technology, education and security that impacts the health and well-being of staff and residents; challenges to current and future business models; and approaches to build confidence in living in and visiting senior living properties.

Areas of focus

1. Brainstorm and conceptualize innovative and timely approaches to optimize the health and wellness of residents and staff (with particular attention, but not limited to, COVID-related safety precautions), and
2. Explore the new post-COVID value proposition of your organization and how to best communicate it to the public.

Co-chairpersons

Colin Milner, Founder and CEO, International Council on Active Aging
Ken Dychtwald, Founder and CEO, Age Wave
Richard Carmona, MD, 17th Surgeon General of the United States, Chief of Health Innovations at Canyon Ranch

Participants

The ICAA COVID-19 Senior Living Task Force includes representatives of for-profit, not-for-profit, and affordable housing—organizations providing active-adult and independent living, continuing care/life plan communities, assisted living, long-term care, skilled nursing and rehabilitation along with representatives from the industry associations and the suppliers that support their work.

Task force kick-off meeting agenda
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Welcome: Commit to creating a path forward
Colin Milner, Co-Chair, CEO, ICAA
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Opening session: The next age of aging: challenges and opportunities
Ken Dychtwald, CEO, AgeWave.
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Discussion: COVID-19: Healthwise, where are we now and where do we go from here?
Dr. Richard Carmona, 17th Surgeon General of the United States, Chief of Health Innovations, Canyon Ranch and Ken Dychtwald, CEO, AgeWave.
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Discussion: Creating the optimal physical environment for health and wellness.
Barbara Spurrier, Managing Director, Well Living Lab, Paul Scialla, CEO, Delos and Founder, IWBI and Ken Dychtwald, CEO, AgeWave.
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Discussion: Our value proposition: past present and future, and how we communicate about it.
Bob Kramer, President, Nexus Insights and Ken Dychtwald, CEO, AgeWave.
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Pre-break commentary
Ken Dychtwald, CEO, AgeWave.
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Meeting summary
Bob Kramer, President, Nexus Insights and Ken Dychtwald, CEO, AgeWave & Colin Milner, CEO, International Council on Active Aging.
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Task force supporting members