Scientific research
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Topic- Market opportunities
Brain health technologies make millions
In 2009, the worldwide digital brain health and fitness market (digital technologies to assess, enhance and treat cognition) was
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Baby Boomers defining population growth
A new report from the US government indicates how the age structure and composition of the older population are expected to change over the next four decades.
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Baby Boomers most interested in staying active and involved
In the first release of Del Webb’s Baby Boomer survey, respondents talked about their plans to move to a new home (ICAA Research Review, 10[6] 2010). Additional results reveal that, wherever they live, Boomers will stay active.
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Independent living communities gain in favor among older adults
In a recent analysis, 30% of adults ages 63-73 years old had moved residences at least once in the prior 12 years. People who were single and educated were more likely to move; those who were older and female were less inclined to do so (ICAA Research Review, 9[36] 2009). A separate survey asked a slightly older age group about their interest in living in independent living communities.
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Older adults fill the ranks of home-based workers
Data was drawn from the Survey of Income and Program Participation, fielded by the US Census Bureau. Respondents were asked whether they had worked at home during a typical week in the previous month and whether there were any days when they worked entirely at home.
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Modest revenue growth for retirement communities
The US government classifies businesses using the North American Industry Classification System (NAICS). The health care sector is NAICS 62, defined as establishments providing health care and social assistance that are delivered by trained practitioners. Within NAICS 62 are physicians, social workers and hospitals as well as nursing homes and residential homes for older adults, community centers and social services for children and families.
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