Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Recognizing the Innovators: ICAA introduces its 2009 award-winners
Look up “innovation” on Wikipedia, and you’ll find the following sentence in this entry:
“For innovation to occur, something more than the generation of a creative idea or insight is required: the insight must be put into action to make a genuine difference, resulting for example in new or altered business processes within the organization, or changes in the products and services provided.”
An idea or insight put into action to make a difference—that simple phrase describes innovation at its most elemental. Yet it is anything but simple to innovate successfully.
Innovator awards
ICAA Strategy Session pinpoints keys to older adults' healthy living
As the words wellness and prevention circulated through the healthcare debates in the United States this fall, active-aging industry leaders joined a think tank convened by the International Council on Active Aging® (ICAA) in the Washington, DC, area. The goal of the annual ICAA Strategy Session: to set direction and identify actions that enable the industry to promote quality of life for older adults.
moreIndustry development
Picture-perfect marketing by Todd Harff, CAASH
Our economy may finally show signs of recovery, but in 2010 many marketers of wellness/health facilities and services to age 50-plus adults will continue to be challenged. They’ll be asked to connect, motivate and inspire Baby Boomers and beyond with advertising, websites and other communications. All with potentially smaller budgets, reduced staff and less time.
moreMarketing
Active Aging Week 2009
With twin goals of education and fun, Active Aging Week 2009 swept through the last week of September. Organizations large and small hosted events that allowed older adults to enjoy their favorite activities and to try something new.
As the ICAA’s annual health promotion event, Active Aging Week puts the power of planning into the hands of the individuals and teams who host events. This philosophy allows organizers to determine the number and nature of activities for a customized program appropriate to the intended audiences.
ICAA initiatives
Older adults get WISE in New Jersey by Diane Liga, BS
It all started in the mid-1990s with an article in a local newspaper. A reporter happened to visit his mother, who lived in one of New Jersey’s many retirement communities, on recycling day. As he drove through the neighborhood to her house, he was amazed to see street after street lined with recycling containers overflowing with liquor and wine bottles and beer cans. Rather than simply shake his head, he realized he was witnessing evidence of a serious problem.
moreProgram profiles
Can strength training reverse the side effects of cancer treatment? by Ben Hurley, PhD, FACSM, and Erik Hanson, MA, CSCS
Professionals who promote active aging know that strength training offers important health benefits for older adults, from preserving or restoring physical function, and maintaining independence, to preventing or managing chronic medical disorders. But what do we know about the benefits of strength training for those who are undergoing cancer treatment?
more
