Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
A new style of selling by Debra J. Schmidt
Are you losing sales? For decades, sales training has focused on generalized principles that supposedly apply to all clients. If you say the right words at the right time, people will buy. This is not true! Behavioral science has proven that people have different styles and buy for reasons related to their style. Each buyer sees the world through a different set of eyes. If you are not selling behaviorally, you are only 25–50% effective.
moreSales
Walking the way to Health Initiative: increasing physical activity through community partnerships
Launched in September 2000, the Walking the way to Health Initiative (WHI) is a national program that supports local partnerships of health, recreation and community groups in the United Kingdom, with the goal of encouraging individuals to walk more in their communities. The initiative especially targets sedentary adults and those who live in areas associated with poor health.
moreInnovator awards
Translational training: turning fitness gains into functional fitness by Joseph F. Signorile, Ph.D.
The active aging field emphasizes resistance training as an intervention to prevent falls, increase independence and improve mobility in older adults. A majority of studies examining resistance training supports its ability to increase strength, power and endurance in this population, but its impact on activities of daily living (ADL) performance, gait and fall prevention is not as convincing.
moreExercise
Ten keys to a successful franchise
Owning a franchise is a perfect place to start if you’re looking for a lucrative income stream. Unlike creating a business, a franchise involves no guesswork and comes with instructions, so you do not have to reinvent the wheel. Franchises also have a success rate that far outnumbers that of independent businesses. About 97% of franchises are still in business at the end of 5–6 years, compared to just 62% of independent businesses, according to a 1999 United States Chamber of Commerce report.
moreMarket opportunities
Keeping the vital pelvic floor healthy by Nancy Muller
After age 40, men and women begin losing muscle at the rate of about half a pound per year, replacing it with fat. The rate of loss doubles for women after menopause.1 Unless an effort is made to prevent this loss of lean body mass through exercise, gradual declines take place in muscular strength and endurance throughout the body, including the internal muscles.
moreExercise
How to be an extraordinary leader by Julie McNeney
What makes a leader great? Is it the willingness to learn and to change? The ability to inspire trust? The capacity to follow, when necessary, or to connect with people? If you answered All of the above, you are right.
Leadership is not about a position, a title or being indispensable—anyone can learn how to lead. But true leaders know they have earned the right to lead. These naturally optimistic people are agents of change. They work to create a climate of openness and trust, believing in the inherent worth of others. They also strive to make a difference in the lives of friends, clients and associates.
