A new style of selling by Debra J. Schmidt

Are you losing sales? For decades, sales training has focused on generalized principles that supposedly apply to all clients. If you say the right words at the right time, people will buy. This is not true! Behavioral science has proven that people have different styles and buy for reasons related to their style. Each buyer sees the world through a different set of eyes. If you are not selling behaviorally, you are only 25–50% effective.