Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Driving wellness for older adults by Nancy Ceridwyn, M.S., M.Ed.
By 2020, more than 40 million Americans ages 70 or older will be licensed drivers. Not only will more older people drive than ever before, they also will drive more miles per year and at older ages than previous generations.
Baby Boomers have long enjoyed the freedom to drive their cars for work and for pleasure, and most likely they will continue to use them as they age. Also, many older adults rely heavily on the automobile for transportation: they have moved out of urban areas or raised families and aged in suburban or rural communities away from other transportation choices.
Cognitive health
Changing the future of aging by Colin Milner
The Boomers are coming! The Boomers are coming! In 1996, the aging revolution began, as the vanguard of the Baby Boom generation turned 50. Today, the early Boomers are about to enter their 60s, and the revolution is set to take center stage at the upcoming White House Conference on Aging (WHCoA). This key event for aging policy takes place December 11–14, 2005, in Washington, D.C.
moreIndustry development
Viewpoints: looking at the future for older adults by Patricia Ryan
The power of physical activity to challenge the issues facing older adults is a foundation belief of many members of the International Council on Active Aging (ICAA). This point of view was recently reinforced in the responses of 210 ICAA thought leaders to the organization’s email inquiring about the top issues facing older adults—and the people who care for them.
moreTrends
Selling through experience by Colin Milner
Been there, done that. Think of these phrases as the mantra of the mature market. Men and women in the 50-plus demographic have simply heard it all before: the pitches, the promises, and the flat-out lies.
Many suppliers of products and services aim to pick the pockets of older adults, putting out a constant flow of false information to accompany their bogus goods and services. Ironically, this barrage of phony health information may distract or prevent older people from adopting healthier lifestyle behaviors. So, how do you break through the distrust of mature consumers and get them to buy your offerings?
Sales
Promoting healthy eating: a behavioral approach by Rachel Coolman
Disease and disability are not inevitable consequences of aging, although many people believe them to be. Numerous factors contribute to how we age. Individual choices and behaviors made over a lifetime, i.e. physical activity and diet, significantly determine a person’s health in the second half of life, conclude Drs. John W. Rowe and Robert L. Kahn, authors of the 1998 bestseller Successful Aging.
moreHealth promotion
NIHSeniorHealth.gov: empowering older adults with health information
On October 23, 2003, Senator Tom Harkin of Iowa conducted the first official search of NIHSeniorHealth.gov, a pioneering website designed using cognitive aging and vision research. This government-sponsored site features reliable, easy-to-understand health information in formats and topics tailored to adults ages 60 and older. Essentially, the site makes aging-related health information easily accessible to this age group.
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