Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
First-time marathoners cut vascular age by four years
Even if you support regular physical activities among your constituents, you may hesitate to encourage embarking on a first-time marathon, or to embark on one yourself. But a new study shows that for first-time marathon runners, training and completion of the marathon was associated with reductions in blood pressure and aortic stiffening that were equivalent to a four-year reduction in vascular age, with the greatest benefits seen in older, slower male marathon runners with higher baseline blood pressure.
moreCardiovascular health
What's ahead for the longevity economy?
AARP has released a compelling report that not only details the overall economic and societal contributions of the 50+ population, but also points to market opportunities in various sectors. Industry leaders may want to become familiar with the perspective and the data in the report, which can be used in relevant presentations, promotions and strategic planning.
moreEconomics of aging
Cardiorespiratory fitness linked to brain health
Evidence is mounting that cardiorespiratory exercise -- walking briskly, running, biking, etc. - may not only boost physical health and wellness, but intellectual wellness, as well, by slowing cognitive changes in the brain. While active-aging professionals are well aware of the benefits of aerobic exercise, they may not be promoting regular engagement. Think about motivating your constituents and staff to incorporate heart-pumping exercise into their daily activities.
moreCardiovascular health
Marketers: Are you "stumped" by social media?
Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."
moreSocial marketing
Stats: 44% of 50+ adults play video games
Who'd have thought? Recent AARP research shows that 50 million 50+ adults (44%) are monthly gamers, up from 40 million (38%) in 2016. Close to half (49%) of women play video games compared with 40% of men. However, the percentage of people who play every day has increased for both men and women. Further, compared to 2016, fewer older gamers look to children or grandchildren to learn about new games. Instead, they are learning about games online and offline from a variety of channels, including their social networks, ads, websites and apps. Over one-third of these players continually try new games, and increasingly use their phone and other mobile devices to play.
moreTrends
Tech Talk: 82-year-old app creator is start-up winner
Han van Doorn has secured funding to continue to build his venture, the "Are you OK today" app. The 82-year-old Dutchman received a check for EUR 10,000 as winner of Start-up Plus, an online learning/coaching program for entrepreneurs over 50 supported by Aegon, a multinational asset management company that also runs the Aegon Center for Longevity and Retirement. The initiative is one of several that highlight recent research showing that "the highest success rates in entrepreneurship come from founders in middle age and beyond." Start-up Plus is also supported by the Leyden Academy on Vitality and Ageing.
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