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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Market opportunities
Tech Talk: Wellhub expands digital programming, increases ROI
Wellhub rebranded from Gympass in April 2024 and never looked back -- except to document its increased return on investment (ROI) in its second annual "return on wellbeing" report. The 99-page report provides insights and data from the company's transformation to a digital corporate wellness program, with recently added categories that focus not only on fitness, but also nutrition, sleep, and mental health.
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Stats: Mental wellness market to grow to $330 billion by 2027
Mental wellness is an issue for older adults, regardless of whether they have cognitive decline. Various commercial solutions have been developed, but mental disorders often are linked to environmental and social factors, as well as individual vulnerability. The Global Wellness Institute (GWI) has released new data and a new report targeting this issue in the larger context.
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Lowering middle-market barriers to smart home ownership
Research in a new Parks Associates' white paper, "Middle Market: Lowering Barriers to the Smart Home," reveals an ongoing shift in the smart home as more mainstream US consumers adopt devices including video doorbells, smart cameras, and smart locks. This middle-market segment, part of the "early majority" in the US mass market, represents 37% of all smart home adopter households. Active-aging organizations can get on board by offering these technologies in their communities.
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Wellness in tourism toolkit released
The Global Wellness Institute (GWI)'s "2024 Wellness Policy Toolkit: Wellness In Tourism," introduces a new paradigm, which broadens the focus from wellness tourism to wellness in tourism, according to GWI. The toolkit does not rehash wellness tourism strategies that seek to develop luxury spa resorts and bring in high-spend tourists. Rather, the aim to is unite the concepts of wellness and tourism in the broadest possible sense: How can wellness support tourism? And, how can tourism support the wellness of travelers, destinations, and local residents?
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Stats: 156,000 more senior housing units needed by 2025
In 2025, the first Boomers will turn 80. What does the industry need to do to prepare right now? The NIC MAP Vision project estimates that an additional 156,842 senior housing units will be needed. In a detail-filled blog, Lisa McCracken, Head of Research & Analytics at the National Investment Center for Seniors Housing & Care (NIC), presents an overview of what it will take to stay competitive going forward.
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Stats: 35% of outdoor sports participants are older adults
The Outdoor Industry Association and Outdoor Foundation recently released findings from the "2023 Outdoor Participation Trends Report." The report reveals that the outdoor recreation participation base grew 2.3% in 2022 to a record 168.1M participants, or 55% of the US population over age 6. The report also found that the new participant base is becoming increasingly more diverse in terms of ethnicity, race, age, and sexual and gender identity.
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