Lowering middle-market barriers to smart home ownership
Research in a new Parks Associates' white paper, "Middle Market: Lowering Barriers to the Smart Home," reveals an ongoing shift in the smart home as more mainstream US consumers adopt devices including video doorbells, smart cameras, and smart locks. This middle-market segment, part of the "early majority" in the US mass market, represents 37% of all smart home adopter households. Active-aging organizations can get on board by offering these technologies in their communities.
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