Make your Active Aging Week more visible and rewarding

How will you promote your Active Aging Week participation this fall? If you haven't done so already, you might want to consider involving public officials in your event planning. The annual observance, presented by Humana and led by the International Council on Active Aging, promotes healthier, more engaged living for older adults. It offers a valuable opportunity for both these officials and your organization to increase recognition and publicity. Public recognition can reinforce value for your participants and organization.